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SEO Strategy

SEO Strategy

If you build it, they won’t necessarily come…especially if they can’t find it!

The term SEO (Search Engine Optimization) can mean a lot of different things.  What it means for Bitwise clients is higher search page rankings and increased lead volume.

As an Indianapolis, Indiana SEO & Search Engine Optimization Company, we use our four-tier approach to ensure our clients are targeting the right keywords.

1) Keyword Research

Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information. Includes both the search volume and relative competitiveness of the terms.

2) On-page SEO

We optimize every aspect of your website according to best practices and standards for on-site SEO, including:

  • Title Tags
  • Keyword Meta Tags
  • Header Tags
  • Plain text site-maps
  • Keyword page and directory naming
  • Page Descriptions
  • Alt attributes
  • Form work-arounds

Once we implement all of these changes, your website will be fine-tuned and ready for punching the throttle with Content Development and Link Building.

3) Content Development

Search engines love good, quality content…and lots of it!  Content plays a major role in how search engines determine the value of your website and if you’re legitimate. 

Not only does content help the search engines determine your value, your visitors will determine your value based on the content. 

Good content is useful for search engines and humans alike, and we help you create a plan for developing rock solid content that drives leads.

4) Off-page SEO

Quality and relevant links back to your website are another major factor the search engines look at when ranking websites.  They view links back to your website as “referrals”.  The more people who “refer” your website by linking back to it, the more the search engines look at you as relevant and important so they rank you higher in the search results. 

This link building strategy is the most effective way to influence your SEO results.  Remaining consistent is key because the moment you stop generating links back to your site, the search engines will know.  

Overall, our Indianapolis, Indiana SEO & Search Engine Optimization Company is all about helping you drive leads and revenue in order to achieve your goals.

Combine SEO with our Pay Per Click (PPC) services and generate even better results!  

With all of the moving pieces that go into a website redesign, it's easy to overlook Search Engine Optimization best practices. Find out the top ten website redesign SEO mistakes by downloading a free guide.

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