The Importance of Mobile Optimization and Responsive Web Design

Abigail Dolbeer, Social Medai & Marketing Intern  Tyler Stouder, Digitial Marketing Director

Written by Abigail Dolbeer, Social Media & Marketing Intern & Tyler Stouder, Digital Marketing Director

The world has gone mobile. In fact,  more than 60% of web traffic comes from users on their mobile devices.  The need for a mobile optimized websites is greater than ever.  Since majority of people access the web on their mobile devices, mobile optimization is key in this day and age.  Chances are, you are reading this from you phone!

Mobile users are different than desktop users, and we are not just talking about the smaller screens! Mobile users tend to want their information in quickly and in small bites. The majority of smartphone users tend to be multitaskers, engaging with mobile websites and apps while watching TV, commuting to work, and simultaneously while using a computer.

There are two different directions to take when considering mobile design. The first is the development of a separate mobile website. A mobile website is a website tailor-made to be used by a mobile device only. Sometimes, mobile websites use different styles, and fonts that don't match your desktop site because they can be easily setup and launched.  This expericence gives customers a unique viewing experience, that is often not associated with your brand. The other direction, and the Bitwise preferred method is responsive web design. Responsive Web Design makes your web page not only look clean and crisp but it also responds to the device (desktops, tablets, and phones) that it's being viewed on. Our creative team works with our talented web development team to resize, hide, shrink, enlarge, or move content to make it look good on any screen.

Mobile optimization is very crucial because it affects how your visitors will be browsing your website. Recently, Google has even declared that websites not optimized for mobile will have a significant impact in Google Search results. Users will now find it easier to get relevant, high quality search results optimized for their devices.

We understand the importance of website optimization and responsive design. We want to make sure that your customers, clients and viewers are getting the full potential of your website, no matter how they choose to view it! Contact us today to learn how we can give your website and business the advantage of responsive web design.

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