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What We're Thinking

A boss' challenge: KM in a month, on the cheap!

Ever received a challenge presented to you by your boss like this: “I need a knowledge management solution, whatever that is, next month. Oh yeah, we have limited budget, so figure it out on the cheap.”...
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Ron Brumbarger 8/12/2013

Content Management, Blogging and How They Fit into your Content Marketing Strategy

The scope of marketing and doing business has changed. Today, almost every business- large and small- has a presence on the web. Marketing methods have also changed, content is what drives marketing.  ...
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Ron Brumbarger 7/17/2013

BitWise Launches New Website Design For Schneider Corporation

Schneider Corporation partnered with BitWise Solutions to design and launch a new website. Streamlined information and simply user experience.

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Brad Rockwood 7/01/2013

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Proving Success with ROI Modeling

For any discerning business person, justifying every move financially, cutting costs, and flipping traditional cost centers into profit centers can be a daunting endeavor, especially if you don’t have a partner who shares the same mindset.

Effectively capturing and measuring the right metrics for a particular engagement can be a daunting task.  At BitWise, we integrate these kinds of metric measurements from the very get-go for nearly every engagement.  For larger scale projects, we include it as part of a separate Web Strategy Consulting engagement so that when the product is delivered and all is said and done, you know the financial impact of the engagement on your organization.

Process for Delivering ROI

We realize that justifying Internet Marketing and IT spends financially is an immensely important aspect of your job, and thus essential to your success.  In order to help you through this justification process, we want you to be able to prove the success Internet Marketing is having on your business model.  This is why we provide you with Web and Website Measuring ROI models to use as illustrative tools in this endeavor.

Our Web & Website Measuring ROI Models include:

  • Key Performance Indicator identification and benchmarking
  • Cost identification (current & future)
    • Hard costs;
    • Soft costs;
    • Fixed costs;
    • Variable costs;
  • Creation of cost saving formulas
  • High level revenue analysis
  • Forecasting
  • Net benefit modeling
Here are some common cost saving and revenue generation opportunities:

Cost Savings

Revenue Generation

  • Quicker service delivery
  • Increased lead generation
  • Reduced meeting time
  • Shorter sales cycles
  • Standardized processes
  • Higher online sales
  • Tax savings
  • Faster on-boarding of new clients
  • Template generators
  • Increased ticket capacity
  • Improved vendor/partner management
  • Increased sales of high profit/volume items
  • Better product/service quality
  • Increased customer satisfaction/retention
  • Lower cost of sales
  • Self-service capabilities