Proving Success with ROI Modeling

For any discerning business person, justifying every move financially, cutting costs, and flipping traditional cost centers into profit centers can be a daunting endeavor, especially if you don’t have a partner who shares the same mindset.

Effectively capturing and measuring the right metrics for a particular engagement can be a daunting task.  At BitWise, we integrate these kinds of metric measurements from the very get-go for nearly every engagement.  For larger scale projects, we include it as part of a separate Web Strategy Consulting engagement so that when the product is delivered and all is said and done, you know the financial impact of the engagement on your organization.

Process for Delivering ROI

We realize that justifying marketing and IT spends financially is an immensely important aspect of your job, and thus essential to your success.

Our ROI Modeling services include:

• Key Performance Indicator identification and benchmarking
• Cost identification (current & future)
  • Hard costs;
  • Soft costs;
  • Fixed costs;
  • Variable costs;
• Creation of cost saving formulas
• High level revenue analysis
• Forecasting
• Net benefit modeling

Here are some common cost saving and revenue generation opportunities:

Cost Savings	Revenue Generation
Quicker service delivery	Increased lead generation
Reduced meeting time	Shorter sales cycles
Standardized processes	Higher online sales
Tax savings	Faster on-boarding of new clients
Template generators	Increased ticket capacity
Improved vendor/partner management	Increased sales of high profit/volume items
Better product/service quality	Increased customer satisfaction/retention
Lower cost of sales	Self-service capabilities