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Upcoming Events

Webinar: Competitive Intelligence - monitoring your business environment using a best practice toolbox
February 29 -
Webinar

Web Camp 2012
March 15 -
Renaissance Hotel
11925 N. Meridian St.
Carmel, IN  46032

Dynamic Topic Maps - How Taxonomies Help You Navigate Your Information Oceans
March 21 -
Webinar

All Calendar Events

What We're Thinking

Sharpen Your Online Survival Skills at Web Camp

Developing and executing a web marketing program requires sharpening and honing your strategies to ensure optimal effectiveness.  Although there won't be tents and campfires, Web Camp 2012 will give you the opportunity to sharpen your online marketing survival skills....
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Bjorn Carlson 2/09/2012

The Cobbler's Kids Finally Got New Kicks!

This is the first blog post on our long overdue, redesigned website built out on the robust Kentico content management system that we launched last week.  This was a classic case of the cobbler’s children syndrome – we were too busy working on our client’s projects...
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Curt Franke 2/03/2012

Indianapolis Firm to Provide Volunteer Communications Support for 2012 Super Bowl XLVI

As the 2012 Indianapolis Super Bowl Host Committee prepares to host the big game in Indianapolis next February, weather preparedness is a key area of focus. On The Grid Communications, a communications management and volunteer scheduling software offered by Indianapolis based, BitWise Solutions, Inc., will provide key technology as part of the overall volunteer management...
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Bjorn Carlson 2/01/2012

UPDATED: Google Analytics’ Small Change Means Big Consequences

About three weeks ago, Google Analytics made some changes to their analytics package...
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Bjorn Carlson 12/02/2011

4 Tips for Audacious Goal Setting

It’s that time of year again.  Didn’t we just finish doing this?  We're in Q4...
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Ron Brumbarger 11/11/2011

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Why Continuous Innovation


Return on investment for Web applications, especially those with an anticipated life span of several years, has become increasingly important.  Given the accelerating change in Web utilization and technologies, now more than ever Web applications must meet today’s and tomorrow’s business requirements in a swift, timely and innovative fashion. 

Yesterday’s model of design, develop, deploy and disregard has cost many a company a fortune; not only in the development costs, but far more importantly in the lost opportunity costs of a no-longer-relevant Web application.


Continuously Innovating, Continuously Improving


BitWise’s Continuous Innovation Program is the ongoing hands-on management of enhancements to your website and related applications created to pursue your business growth.  The program was designed to inspire innovation for your website.  By never leaving your technology unattended, your website and applications retain a competitive edge and continue to meet the needs of your audience. 

The process includes three high level steps:  Strategy, Innovation, and Analytics.  By continually repeating this process, we provide key insights and guidance, implement new technologies, and deliver real-time results for your company.  The program is a long term commitment between our firms, and as a result our team members become engrained in your business and equally invested in your success.


A Clear Roadmap for Success


We begin with our unique On-Boarding Process where our team completes a full inventory of your website & applications current state as well as your business’s marketing & business goals. 

Upon completion of the On-Boarding Process, we initiate our methodology of Strategy > Innovation > Analytics > Repeat.  This system is designed to create a clear direction for your website, provide resources to implement innovative ideas while continuously measuring success and planning for the next innovation.