Digital Marketing Series: Email Marketing

In today’s ever-changing world of technology- where social media postings are a highly utilized tool for marketers- it is easy to forget about email marketing. Email marketing is more than sending out a monthly blog recap or newsletter...
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Digital Marketing Series: Competitive Analysis

In order to make the right marketing decisions for your company, it’s crucial to identify your ideal customer. Not everyone is your audience, so it’s important to pinpoint who to target, as well as how to target them. In any business...
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Digital Marketing Series: Customer Persona

In order to make the right marketing decisions for your company, it’s crucial to identify your ideal customer. Not everyone is your audience, so it’s important to pinpoint who to target, as well as how to target them. In any business...
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Digital Marketing Series: Introduction

At Bitwise, we create active partnerships with each one of our clients, by understanding their business model, goals, needs and target audiences in order to craft strategic solutions. Something we have proudly done for over the past two decades...
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My First Months As A Social Media Marketing Intern

Growing up in one of the highest ranked school systems in the state of Indiana has taught me that nothing is attained without hard work. I have been equipped with some of the best business education that high schools can offer, including multiple marketing and entrepreneurship classes. I had specialized my studies in apparel and accessories marketing, as well as beauty and interior marketing administration...
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(Quality) Content is King

If you’re in any sort of business that involves marketing, communication, or social networking- so basically any business nowadays- you’ve probably heard that content is king. Consumers have become unsusceptible to basic advertising, telemarketing, and communicating processes. In response, marketers have developed ways to improve their consumer...
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