In 2009, it’s obvious you must have a web presence regardless of industry. The main thing to consider with having a Website is simple: does it accomplish your business goals and objectives or does it just exist out in cyber-space?

Business objectives?  Your Website should be directly in line with accomplishing your company’s objectives.  If you don’t have your business objectives for your Website clearly outlined, chances are you will be left twiddling your thumbs, wondering why no one is filling out your contact form or calling your phone! If your web site is more than a few years old, there’s a good chance that you’re not reaching these goals.  I would imagine that your business goals and objectives have changed in the last three years, and believe me, the Web has certainly changed in that time as well…A LOT!  So how do you know if your Website is accomplishing what you want it to?  The answer is simple: Web analytics.

Every time I hear people say ‘the web doesn’t work for me’, it’s usually for several reasons, one of them being that the site is designed so poorly, that it’s not user friendly and visitors end up leaving in a short amount of time.  If you’re tracking your web site with analytics you will show ‘real’ data such as how many people visited your site, where they came from, did they get to your contact form or make an on-line purchase.  If they did, great!  Improve it.  If they didn’t, why not?  Improve it.  Websites today must have analytics to be effective because you can’t know if you’ve achieved success without data.  And you can’t make improvements that will have an impact if you don’t have information.  Everything else is just a shot in the dark.

Are you ready to start generating measurable return from your web presence?  Then get Web analytics on your Website and begin reviewing the data on a monthly basis to see what your visitors are doing.  If you want help analyzing the data, BitWise has consultation services that can help get you on the right track to making your Website the revenue generator that you intended for it to be!