We all know that Facebook has tremendous pull when it comes to getting your aunt to “like” that cute picture of your kid, but can it really make a difference when it comes to more noble causes? Well if the recent success of a client of ours is any indicator, then I would answer with a resounding, “YES!”
Recently, the New York Times published an article on how Facebook Is Urging Members to Add Organ Donor Status
to their profiles to help spread the importance of organ donating. There are only two ways in Indiana to register to become an organ donor – through Donate Life Indiana or through the BMV. Well, our client Donate Life Indiana found that within one day of this article being published about Facebook, the Donate Life website
had an enormous
spike in traffic and over 4,000% increase in donor registrations!! Those are astronomical results! This goes to show that websites like Facebook, Google, and Twitter among others can make a huge impact if it’s the right cause. I’m going to guess that trying to do something similar to get people to donate their dead goldfish’s organs will probably not see results anywhere near these.
Suffice it to say that whether you like it or not, Facebook has developed major clout and it would be foolish to deny that any longer. It’s only too bad that Donate Life Indiana’s new website redesign
wasn’t quite finished for those thousands of people who visited their site when the NY Times story broke. The new site probably would have driven even more registrations with the forthcoming features of the new website. We’d love to see those kinds of numbers happen on a daily basis for Donate Life Indiana, and we think their new website will get them one step closer to making that dream a reality.
If your experience of Pinterest
is anything like mine, it probably involves waking up at 1 AM to little giggles and “awws” coming from downstairs only to discover your wife is clinging to the mouse and sampling every little goodie Pinterest has to offer like a relapsed sugar addict in the candy aisle during “free sample” time. Pinterest is like the largest free supermarket of every cute, funny, tasty, sexy, ugly, and otherwise distracting or even helpful idea the world has ever seen.
It seems that, at least to this point, the site has primarily gained popularity among women but that demographic could certainly change as quickly as the site gained notoriety if a handful of dudes start pinning fast cars, guns, explosions, Chuck Norris jokes, and other less honorable things. Okay, so enough with all the gender stereotypes, the point I really want to make regarding Pinterest relates more to your website and the challenge that the new social sharing mechanism might present.
As Pinterest grows in popularity, websites will need to start including the ability for people to “pin” pictures to their board. This is not a very complicated process, but it’s a shift from the way things are done today and anytime there is change, there is bound to be confusion and chaos. Although there are some URL practices to consider, I think the biggest change Pinterest represents is in how we think about pictures. Up until now, most of the social media sites are text oriented with pictures being the secondary element or even non-existent except through a link. The text is the primary communication means and is what hooks the person enough to click and read more. On the other hand, Pinterest is allll about pictures…lots and lots of pictures. The pictures that seem to be successful are ones that alone convey some kind of thought, emotion, or idea with little or no words. The picture is the hook that draws you in to click and find out the rest of the story behind it and then “repin” to your own board.
If you want to capture the Pinterest audience, then your blog posts and web pages must include pictures that in and of themselves are enough to capture the interest (see what I did there) of the person viewing them and elicit them to click to find out more. Having the stock images on your site or blog “pinnable” will represent a complete failure in adopting this practice, so you’re gonna have to get creative, pull out your little point-and-shoot camera or whatever works for you, and maybe even get handy or brush up on your Photoshop skills. You gotta capture their interest purely through the image itself to be successful on Pinterest. Good luck and here’s to chasing the new, latest, greatest social media frenzy!