Posted: May 30, 2012
by Alex Jimenez

We all know that Facebook has tremendous pull when it comes to getting your aunt to “like” that cute picture of your kid, but can it really make a difference when it comes to more noble causes?  Well if the recent success of a client of ours is any indicator, then I would answer with a resounding, “YES!”

Recently, the New York Times published an article on how Facebook Is Urging Members to Add Organ Donor Status to their profiles to help spread the importance of organ donating.  There are only two ways in Indiana to register to become an organ donor – through Donate Life Indiana or through the BMV.  Well, our client Donate Life Indiana found that within one day of this article being published about Facebook, the Donate Life website had an enormous spike in traffic and over 4,000% increase in donor registrations!!  Those are astronomical results!  This goes to show that websites like Facebook, Google, and Twitter among others can make a huge impact if it’s the right cause.  I’m going to guess that trying to do something similar to get people to donate their dead goldfish’s organs will probably not see results anywhere near these.

Suffice it to say that whether you like it or not, Facebook has developed major clout and it would be foolish to deny that any longer.  It’s only too bad that Donate Life Indiana’s new website redesign wasn’t quite finished for those thousands of people who visited their site when the NY Times story broke.  The new site probably would have driven even more registrations with the forthcoming features of the new website.  We’d love to see those kinds of numbers happen on a daily basis for Donate Life Indiana, and we think their new website will get them one step closer to making that dream a reality.

Posted: May 30, 2012 by Alex Jimenez | with 0 comments

Posted: May 25, 2012
by Blake Facey

If you’re looking at a new content management system or don’t have one yet, then you should definitely consider Kentico CMS (sorry for the shameless plug).  Either way, it is helpful to know what to look for when hiring a firm to deploy your website on a content management system – here are a few reasons you should consider hiring a company with Kentico Certified Developers for your website development needs. 

  • Hiring a company with Kentico Certified Developers ensures that the company isn’t learning on your dime.  They have demonstrated experience working with Kentico and already know the ins and outs of Kentico, reducing the learning curve cost.
  • They have a proven track record of setting up and deploying new instance of Kentico CMS as well as upgrading old instance to newer versions.
  • Kentico Certified Developers also are keenly able to make complex customizations to Kentico (i.e. custom document types, transformations, web parts, using the Kentico API, etc.).  We have developed numerous custom web parts for Kentico and are able to customize the CMS to work exactly the way you need it to.
  • The vast Kentico Certified Developer network allows other Kentico Certified Developers to share their knowledge and best practices, further improving successful deployments.

There is no substitute for experience – hiring a rookie developer for any kind of web engagement, let alone a highly robust content management system like Kentico CMS or even Microsoft Office Sharepoint Server, can prove to be a crippling business decision through extruded timelines and costs as well as missed business opportunities.  Make sure you hire a firm with the skills, experience, and certifications necessary to get the job done right, on time, and on budget.

Posted: May 25, 2012 by Blake Facey | with 0 comments

Posted: May 10, 2012
by Blake Riley

With the age of technology and social media, the Internet’s visibility has soared to all new heights. The web is no longer an option for most people, it is a necessity--- and much of that can be attributable to sites like Facebook. The problem we see here at BitWise is that people are familiar with the web, but only parts of it. Their knowledge of the internet is that of social media, and those companies spend millions upon millions of dollars on their websites each year. The issue for us is that our clients sometimes want the features of Facebook in a budget that is a mere fraction of what they spend for those kinds of features.

Our job is to help our clients find a workable web solution that fits within their budget constraints, and by doing so, effectively manage their expectations. It can be tough when their test pool is limited to social media, because for the most part, their budgets are confined to normal monetary and economic barriers. This is where we come in. We listen to ideas, synthesize the data with our development team, and we come back with a solution and strategy.  Sometimes it’s just not possible to accomplish all of the “wants” within a specified budget.  We work with the client to identify the “must haves” from the “nice to haves,” which are then broken out into additional “phases.”  This allows the client to grow at a healthy pace while keeping within budgetary limitations.  Our goal is to exceed expectations and this approach helps align mutual, attainable expectations.

We find solutions that meet the client’s needs, and try to find ways to help them get their list of “wants” for the budget they need to fall within. This is the fun part of our jobs; and it is one the sales team truly loves doing. It is great to talk business with business people, and find a web strategy that suits them.  I could imagine that before the age of social media, when connectivity was not as easily obtainable via smart phones and free WiFi, our job would be somewhat mundane.

The nice thing about the internet shifting to being a necessity, and its importance for business advertising and marketing, is that it has allowed our clients to come in with a sense of direction. This helps us get the ball rolling… and from there, we can achieve our goal of exceeding expectations. If you want to recreate Facebook, we will first help you find a strategy that doesn’t recreate the wheel and allows you to be competitive in the marketplace, and then we’ll work towards fitting a solution into your budget. We would love to sit down with you and outline a list of manageable expectations that makes sense and is achievable monetarily. We look forward to speaking with you soon!

Posted: May 10, 2012 by Blake Riley | with 0 comments

Posted: April 26, 2012
by Curt Franke

I got to thinking the other day about the Internet and how really cool the digital information revolution is.  When you take a step back and look at how many incredible things we have at our fingertips, it really is quite astonishing.  Take Skype for instance.  I can talk with people on the other side of the globe with video!  Not more than 100 years ago, it would take months of travel on a boat to get to the other side of the world and now we can have a face-to-face conversation with someone instantaneously.

Or how about YouTube for example.  Not only can I can watch clips of my favorite cartoons from childhood, but I can do so on demand... on my phone.  Not possible a handful of years ago.  (Think dial-up modem connections trying to handle video.)  My kids hear a song on the radio and want me to buy it.  Now.  Because they know I can.

Before the advent of the World Wide Web, if we wanted to find out information of some kind we had to go to the library and scour journals and books to find the information we were looking for.  Heck, for 244 years the Encyclopedia Brittanica was printed, but it is ceasing to have print versions.   Makes sense.  Unlike print, digital is easily updated, easily distributed, and all accomplished at an incredibly low cost.  (For more on that, check out Seth Godin and The Domino Project.)  Today, we just “Google” it…and isn’t it funny that the word “Google” has even become a verb in our vocabulary!?  And yet, with such easy access to all this incredible stuff, we so often take these things for granted.

So what is the reason for all of this?  With the Internet consuming such a large portion of our lives, it is ever more imperative as a business to have a website that meets today’s exacting standards and to have improved search engine results, better content, a mobile optimized version of your website and so forth.  The list can seem long, daunting, and expensive at times, but as the numbers of users and time spent online continues to grow, I wonder how long one can hold off on investing significant portions of their budget in their online presence without seeing the opportunity cost go through the roof?

The following infographic by Visual Economics pleads the case that no longer can those companies that are serious about being successful avoid investing in their web assets.  What about you?  Favorite things about our digital world?


Posted: April 26, 2012 by Curt Franke | with 0 comments

Posted: March 29, 2012
by Ron Brumbarger

I just finished giving a presentation last week to a group in Columbus, OH in tandem with Ice Miller, a long time friend and client of ours.  We will be doing a similar presentation on April 13th @ 7:30am here in Indianapolis, so if the following piques your interest, you may want to think about attending this informative seminar.

Anyway, this presentation got me thinking about a few things and so I wanted to follow up a little on a blog post I wrote last year regarding “cowboys” in our industry.  We’ve come to call them cowboys because of how they will ride off into the sunset, leaving you holding the bag.  While I introduced this concept of a cowboy in that blog post, today I’m going to expound on a couple of important areas within this issue.

The first deals with source code and ownership rights.  When you’re dealing with a “cowboy” it’s nearly impossible to guarantee that the source code he is writing for you is properly licensed and could have major implications from a legal standpoint for you down the road.  This is not to mention that the origination of the source code can be indiscernible, making it impossible to walk away with “your source code” aside from scrapping it altogether.

The other common mistake made by “cowboys” is the use of improperly licensed imagery in the development of your website or application.  I can’t tell you how many times we have received a “you owe us big money letter” from Shutterstock, iStock, or countless other stock photo galleries, claiming that one of our clients is illegally using images from their library.  This is often a mistake by a naïve client or by a former “cowboy” who built their website but has now rode off into the sunset and is nowhere to be found to take responsibility for his actions.  As a side note, the photo brokers are getting increasingly aggressive and stringent with their “penalties and fines”.  Copyrights are a BIG DEAL and they are protecting their rights as well as making a point.

There is much more to each of these points, and to really grasp the full breadth and depth of these issues, I would encourage you to come to our event with Ice Miller next month.  We will present a host of information from both the technological side as well as a legal standpoint as to why this is a BIG DEAL for your business.  Hope to see you there!

Posted: March 29, 2012 by Ron Brumbarger | with 0 comments


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